Digital Business: Navigating the Digital Landscape and Thriving in the Digital Economy

This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics.

Patrice Seuwou is an Associate Professor in Learning and Teaching at the University of Northampton, where he also serves as Director of the Centre for the Advancement of Racial Equality.