Marketing and Gamification: Applications, Challenges, and Ethics

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

Sahil Gupta is Associate Professor at the Jaipuria School of Business, India, and Guest Associate Professor at UCSI Malaysia.

Razia Nagina is Associate Professor at Lovely Professional University’s Mittal School of Business, India.

Mandakini Paruthi is Assistant Professor at School of Management Studies, Chaitanya Bharathi Institute of Technology, India.

Gaurav Gupta is Assistant Professor at Amity University, India.