The Unicorn Protocol: Digital Health Unicorns, How They Got There and What You Can Learn from Them

As a follow-up to the author’s first book, The Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work, this book is a series of case studies about digital health Unicorns. The ultimate goal is to further educate digital health startup founders and their teams about what it takes to be successful and have a lasting, positive effect on our healthcare delivery system. Through a series of interviews with Unicorn founders and leaders, the book will synthesize the information and highlight the elements that led to the growth and success of the companies.

Building on the template of Ideate, Build, Launch, and Grow outlined in The Startup Protocol, this book documents the origin story of each Unicorn and then follows it through the process of building their solution, launching the solution, and growing their company to Unicorn status.

Sally Ann Frank, WW Lead - Health & Life Sciences Microsoft for Startups
Sally leads the worldwide HLS strategy, programs and portfolio for Microsoft for Startups, an organization dedicated to accelerating the development of innovative, market-making companies. Through business strategy planning, go-to-market development, and technical excellence, she enables startups to achieve their short-term revenue goals and long-term visions. Previously, she was part of Microsoft’s IoT Solutions team, helping healthcare and life sciences companies use IoT to improve patient outcomes and efficiency. With more than 20 years in the technology industry, she is focused on business outcomes, helping providers, payers, medical device, pharmaceutical and life sciences companies use IoT, Machine Learning, AI and a variety of other Microsoft technologies to meet the changing demands of the healthcare industry. She earned an MBA from The George Washington University (Washington, DC), an MS in Systems Management from the University of Southern California and a BS in Marketing and Computer Science from Virginia Tech. She also earned a certificate in AI in Healthcare from MIT Sloan School of Management.