Business Model Innovation in Creative and Cultural Industries

Business model innovation occurs when an organisation discovers a new way of creating revenues or profits via its products or services. This book examines the concept as it applies across the creative and cultural industries in practice.

Pierre Roy is Associate Professor of Strategy and Management at the University of Montpellier, France.

Estelle Pellegrin-Boucher is Associate Professor of Strategy and Management at the University of Montpellier, France.