Indian Gold Jewellery Industry: Culture and Consumption

This book explores the roles of sunars/ swarnakars (goldsmith or jewellery makers), consumers, trade and the policies that bring a change in the gold jewellery industry in India and India’s position in the global market scenario.

Sylvia Raha, Assistant Professor at the School of Social Sciences, Ramaiah University of Applied Sciences, and former faculty at North Bengal St Xavier’s College. With over a decade of academic expertise, she has extensively taught sociology and public policy. Her PhD research delves into economic sociology, exploring themes such as market, media, work, occupation, consumption and consumer culture, alongside cultural studies. Her current research focus revolves around health studies and AI, offering a unique perspective rooted in economic sociology principles.