Strategic CEO Communication

This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking research-informed guidance on effective communication for strategic success.

Yeunjae Lee is an Assistant Professor in Public Relations and Strategic Communication in the Department of Journalism and Media Communication at Colorado State University, USA.

Cen (April) Yue is an Assistant Professor of Mass Communication, Advertising, and Public Relation in the College of Communication at Boston University, USA.