Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how they will affect the public relations and strategic communication industry of the future.

Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA.

Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.