Business Models and Digital Technology Platforms: Implementation and Complexities for Digital Business

This book examines the influence exerted by digital technology platforms (DTPs) on changes to business models. The author identifies critical factors for the successful implementation and usage of such platforms, including barriers which may be related, for example, to the absence of sufficient knowledge about DTPs or the inability to obtain a sufficient amount of financial resources.

Business Models and Digital Technology Platforms develops a comprehensive model of DTPs based on empirical research in Poland. It demonstrates how platforms influence changes in the operations of companies, their level of competitiveness, the consumer’s role in the process of joint development of innovations and the consumer’s experience as well as implications of the use of AI for the autonomy of DTPs.

This book offers a unique, holistic understanding of the complexities involved and showcases their role within digital business. Combining theory with practice, this book is a valuable resource for researchers and academics of business model innovation, strategic management, innovation management, digital transformation and organisational change.

Krzysztof Bartczak is an academic researcher and assistant professor at the Faculty of Management of the Warsaw University of Technology. In 2014 he completed a postgraduate International MBA (Master of Business Administration) programme at the Warsaw University of Technology Business School (This programme was established by the Warsaw University of Technology, HEC School of Management - Paris, London Business School and the Norwegian School of Economics). In 2015-2021 he followed a doctoral programme at the Collegium of Business Administration of the Warsaw School of Economics (academic discipline: Management Science).

He is professionally associated as a founder with the first Digital Technology Platform for Renewable Energy Sources in Poland (https: //easyoze.pl) and founder of the global Digital Technology Platform Solares PRO - a sales platform for RES companies for the entire world (https: //solarespro.com).