International Case Studies in Visitor Attractions

This international case study book provides 21 expertly curated case studies on the topic of visitor attractions management, each with detailed implementation instructions for the instructor to maximise student participation and learning.

Gürhan Aktaş is Professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Turkey. He holds a Ph.D. in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management and tourism marketing.

Carissa Baker is an Assistant Professor in Tourism, Events and Attractions at the University of Central Florida’s Rosen College of Hospitality Management, USA. Her primary scholarship focuses on narratives in the theme park space, drawing on her BA and MA in Literature. Her interdisciplinary scholarship includes the areas of culture, guest experience, and emerging markets.

Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida, and is a member of UCF’s National Center for Integrated Coastal Research. His research focuses on destination sustainability and resilience, travel accessibility, and the impacts of tourism on resident communities.