Organizational Culture in Action: A Cultural Analysis Workbook

Offering students and practitioners an applied approach to the subject, Organizational Culture in Action (OCA) walks them through a six-step model for analyzing an organization’s culture. The application of the model provides insight into positive communication practices to improve organizational ethics and effectiveness.

Gerald W. C. Driskill - University of Arkansas, Little Rock

Julien C. Mirivel - University of Arkansas, Little Rock