Global Business: Connecting Theory to Reality

This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real-world applications. Divided into three parts, it explores critical aspects of global business, introducing readers to relevant topics and examining core concepts and their applications through about 40 case studies.

Since the first edition was published in 2017, the global business landscape has undergone profound transformations, reshaping how companies operate, compete, and innovate. This new edition incorporates critical developments in the aftermath of the COVID-19 pandemic to provide leaders with a comprehensive understanding of today’s global business environment.

New and updated case studies illustrate the magnitude and complexity of global business, highlighting the roles of various stakeholders. In addition to insights on emerging markets, this edition sheds new light on reglobalization, economic nationalism and geopolitical tensions, technological innovation and digital transformation, and sustainability, enabling readers to stay informed about ever-evolving trends. By demonstrating how theories and concepts work in real-world business settings, this book provides readers with the essential tools to analyze and respond to global business challenges effectively. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, as it demonstrates how theories and concepts work in realworld business settings.

Yongsun Paik is a Professor of International Business and Management, Director of the Center for International Business Education (CIBE), and the Center for Asian Business at Loyola Marymount University (LMU) in Los Angeles, CA, USA. Before joining LMU in 1991, he served as a country economist at the Export-Import Bank of Korea and a researcher at the Korea Ministry of Finance.

Dong Chen is a Professor of International Business and Strategic Management at Loyola Marymount University (LMU) in Los Angeles, CA, USA. He also serves as the Chair of the Management Department and the Research Director of the Center for International Business Education at LMU.

William (Bill) Newburry is a Professor, prior Department Chair and the Ryder Eminent Scholar of Global Business at Florida International University (FIU) and an Academy of International Business (AIB) Fellow. Bill currently serves as Editor of AIB Insights and President of the Consortium for Undergraduate International Business Education (CUIBE).

Dan Prud’homme is an Assistant Professor at Florida International University (FIU)’s College of Business in Miami, FL, USA. Prior to joining academia, Dan worked for a decade in China, specializing in intellectual property and innovation management, nonmarket strategies, and international trade.