Metaverse and Tourism: Rethinking Implications on Virtual Reality

This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.

Marco Valeri is Associate Professor of Organizational Behavior at Niccolò Cusano University, Italy. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology, network analysis, international hospitality management. He is member of several Editorial Boards of international tourism journals and is a reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.

Ahmad Albattat is an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Malaysia. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member and on the Editorial Board of several scientific international journals, as well as a reviewer, author and editor for book projects.