Multi-Cultural Artisanal Entrepreneurship: Challenges, Opportunities, and Future Trends

In recent years, the realm of entrepreneurship has witnessed the emergence of a distinctive domain: multi-cultural artisanal entrepreneurship. This research book dives into this novel area, unravelling the challenges, exploring the opportunities, and identifying future trends within this dynamic field.

Kulvinder Kaur is an Assistant Professor of Marketing at Mittal School of Business, Lovely Professional University, India.

Pawan Kumar is a Professor of Marketing at Mittal School of Business, Lovely Professional University, India.

Rajesh Verma is a Senior Dean and Professor of Strategy at Mittal School of Business, Lovely Professional University, India.