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Entrepreneurship in the Arts

的圖書
Entrepreneurship in the Arts Entrepreneurship in the Arts

作者:Kolb 
出版社:Routledge
出版日期:2024-10-01
語言:英文   規格:平裝 / 360頁 / 普通級/ 初版
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$ 4019
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藝術總論與理論
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圖書名稱:Entrepreneurship in the Arts

內容簡介

The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn.

Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for-profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research.

Weaving practical advice from successful creatives with pedagogical features such as "Questions to Consider," "Tasks to Complete" and "Visualization Exercises," this textbook continues to be essential reading for creative students.

 

作者簡介

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.

 

詳細資料

  • ISBN:9781032811765
  • 規格:平裝 / 360頁 / 普通級 / 初版
  • 出版地:美國
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