購物比價找書網找車網
FindBook  
 有 1 項符合

Market-Oriented Disinformation Research: How Do Digital Advertising Markets Fund Disinformation and Fake News on Social Media

的圖書
Market-Oriented Disinformation Research: How Do Digital Advertising Markets Fund Disinformation and Fake News on Social Media Market-Oriented Disinformation Research: How Do Digital Advertising Markets Fund Disinformation and Fake News on Social Media

作者:Ruiz 
出版社:Routledge
出版日期:2025-03-25
語言:英文   規格:精裝 / 198頁 / 23.34 x 15.57 cm / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 11400
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Market-Oriented Disinformation Research: How Do Digital Advertising Markets Fund Disinformation and Fake News on Social Media

內容簡介

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing.

Readers will learn how the amplification of disinformation can be linked to social media’s business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics.

The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions.

 

作者簡介

Carlos Diaz Ruiz, Ph.D., is business academic specializing in marketing strategy, consumer insights, and disinformation research. Dr. Diaz Ruiz is an Assistant Professor (tenure track) at Hanken School of Economics in Finland and has been a faculty member at Kedge Business School in France and the University of Auckland in New Zealand. His research has been published in leading scientific journals, including the Journal of Business Research, Journal of Public Policy & Marketing, and New Media & Society. His current work on disinformation explores how advertising technology firms (AdTech) bankroll fake news and harmful content online.

 

詳細資料

  • ISBN:9781032828541
  • 規格:精裝 / 198頁 / 23.34 x 15.57 cm / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
半小時漫畫中國史4:一到宋元,梗就撲面而來!
作者:陳磊(二混子)
出版社:究竟出版社股份有限公司
出版日期:2023-12-01
66折: $ 238 
金石堂 - 今日66折
我的第一本日語學習書【QR碼行動學習版】:一次學會日語單字、會話、句型、文法的萬用入門書(雙書裝,附QR碼線上音檔)
作者:Communication日文研究會
出版社:國際學村出版社
出版日期:2020-07-02
66折: $ 263 
金石堂 - 今日66折
高效健身解剖書:熱銷3萬本!史上最完整!你最想知道的「體重管理飲食法則」與「肌肉成長運動戰略」
作者:文碩氣(FITVELY)
出版社:瑞麗美人國際媒體
出版日期:2022-07-07
66折: $ 263 
金石堂 - 今日66折
京大益智遊戲博士專為兒童設計的動腦解謎:5歲開始,天天挑戰,培育擅長邏輯思考的大腦!(全套4冊)
作者:東田大志
出版社:小熊出版社
出版日期:2023-04-12
66折: $ 766 
 
Taaze 讀冊生活 - 暢銷排行榜
阿甘節稅法︰全方位理財第三堂課,讓你隱型加薪,退休金翻倍(限量簽名版)
作者:闕又上
出版社:萬化企業
出版日期:2025-04-25
$ 395 
金石堂 - 暢銷排行榜
迷戀於吠叫之犬(全)特典版
$ 162 
博客來 - 暢銷排行榜
我所看見的未來 完全版(竜樹諒預言漫畫集)
作者:竜樹諒 (たつき諒)
出版社:大塊文化
出版日期:2022-07-01
$ 300 
博客來 - 暢銷排行榜
別對每件事都有反應【2025限量暢銷特典版】:淡泊一點也無妨,活出快意人生的99個禪練習!
作者:枡野俊明
出版社:悅知文化
出版日期:2024-12-18
$ 260 
 
博客來 - 新書排行榜
納瓦爾寶典珍藏版:從白手起家到財務自由,矽谷傳奇創投家的投資哲學與人生智慧
作者:艾瑞克.喬根森 (Eric Jorgenson)
出版社:天下雜誌
出版日期:2025-02-05
$ 355 
Taaze 讀冊生活 - 新書排行榜
全部都是真歌的錯
作者:汐里
出版社:台灣東販股份有限公司
出版日期:2025-03-26
$ 91 
Taaze 讀冊生活 - 新書排行榜
POLE STAR 閃耀之星(01)
作者:NON
出版社:台灣東販股份有限公司
出版日期:2025-02-26
$ 91 
博客來 - 新書排行榜
耳邊蜜語2【特裝版】
出版日期:2025-04-30
$ 650 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策