The Computational Content Analyst: Using Machine Learning to Classify Media Messages

This guide gives researchers the tools they need to amplify their analytical reach through the integration of content analysis with computational classification approaches, including machine learning and the latest advancements in generative AI and Large Language Models (LLMs). It is particularly useful for academic researchers and students.

Chris J. Vargo is an Associate Professor in the College of Media, Communication, and Information and Leeds School of Business (Courtesy) at the University of Colorado Boulder, USA. His research primarily focuses on the intersection of computational media analytics and political communication, employing computational methods to enhance understanding in these areas.