Cultural Heritage Tourism Leadership: Perspectives on Human Dignity

This book proposes a novel transformational humanistic leadership approach applied to cultural heritage tourism, based on humanistic values of human dignity, creativity, and autonomy and supported by a distinctive leadership ethos, purpose, and guiding principles that promote the betterment of society.

Mark L. Pickel has been employed by Biltmore Estate (www.biltmore.com), a cultural heritage site in Asheville, North Carolina, in the United States, since 2000 and is currently serving as chief financial officer and executive committee member. Mark is committed to the historic preservation of Biltmore Estate, a privately-owned property George Washington Vanderbilt opened in 1895, now designated a U.S. National Historic Landmark. He is passionate about promoting sustainable tourism with a transformational humanistic leadership approach that supports human dignity, autonomy, and creativity. He is also an Honorary Research Fellow at the University of Birmingham (UK) in the School of History and Culture within the College of Arts and Law. Mark holds a Doctor of Business Administration in leadership and an MBA.