The Role of Artificial Intelligence in the Tourism and Hospitality Sector

This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.

Maria Jesus Jerez-Jerez is a Senior Lecturer and Course Leader in International Business at the University of Bedfordshire, UK, and a Senior Fellow of the Higher Education Academy. Her research interests focus on disruptive innovation in international business.

Claudia Sevilla-Sevilla is a Professor of Marketing at UNED in Madrid and a member of the EU Jean Monnet Chair in Digital Economy. Her research focuses on marketing, tourism, and sustainability, building on her extensive professional experience as a marketing consultant in the tourism and hospitality sector.

Lidia Aguiar-Castillo is a senior researcher at the University of Las Palmas de Gran Canaria (ULPGC) with a PhD in Enterprise, Internet, and ICT (Cum Laude, with international mention). Her research focuses on ICT applications in tourism and enterprise, supported by her professional experience in computing and project management, including a postdoctoral fellowship at CVUT (Prague Technical University).