Employees and Internal Social Media: The Voice of Coworkers in an Organization

This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation.

Drawing from the latest research, the book identifies ISM’s potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.

This title is relevant to academics and practitioners in the fields of strategic communication and organisational communication.

Vibeke Thøis Madsen, Ph. D is a Senior Associate Professor in strategic communication at DMJX, Danish School of Media and Journalism.