Private Tutoring Entrepreneurs in China: Narratives and Sensemaking in Multiple Social Cognitive Spaces

Embarking on a captivating journey into the heart of private tutoring entrepreneurship in China’s bustling Chongqing region, Li Jun unveils the untold stories of private tutoring entrepreneurs, exploring their sensemaking processes through Karl Weick’s theory of organizing.

With rich narrative inquiry, the book delves into the strategies, challenges, and triumphs of private tutoring entrepreneurs, offering invaluable insights into the dynamic landscape of the industry. From the strategic use of guanxi connections to the impact of critical events, each chapter uncovers a new layer of understanding on the endeavors of private tutoring entrepreneurs. The book is interdisciplinary in nature, bridging the spheres of education, entrepreneurship, and organizational studies, shedding light on the intersection between literature on education entrepreneurship and education privatization. It also offers a distinct perspective on understanding how such private tutoring entrepreneurs navigate sensemaking processes within various social cognitive contexts. As a whole, this book offers a compelling glimpse into the fascinating world of private tutoring entrepreneurship in one of China’s most vibrant cities.

The book is an essential read for researchers and academics in the fields of education, entrepreneurship, educational management, and social sciences. It also provides actionable guidance for aspiring entrepreneurs, policymakers, parents, and educators, making it a viable resource for anyone seeking to navigate the complexities of the private tutoring industry.

Li Jun is a member of the Comparative Education Research Centre at the Faculty of Education in the University of Hong Kong. He is serving as a board director at both Hongda Education Group and TopE Consulting Services Co., Limited.