The Psychology of Sports Fans

Why are so many people committed to sports? Why are they so committed? Why do fans remain loyal when this seems illogical and counter-intuitive? The Psychology of Sports Fans explains the intricate psychological foundations of sports fandom, exploring why sports hold such emotional power across cultures and demographics.

Aaron C.T. Smith is Professor and Director of the University of Canberra Research Institute for Sport and Exercise (UC-RISE), Australia, and Professor of Sport Business and Innovation in the Institute for Sport Business at Loughborough University London, UK.