Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective

Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management.

Erdogan Koc is Professor of Services Marketing and Management at Bahceshir University, Istanbul, Türkiye. He received his BA in Communication Studies from the University of Istanbul, MBA from the Cardiff Business School, and Ph.D. from Oxford Brookes University in Business and Management. He has extensively published in top-tier journals, such as Tourism Management, International Journal of Human Resource Management, International Journal of Contemporary Hospitality Management, Current Issues in Psychology, Journal of Travel and Tourism Marketing, International Journal of Intercultural Relations, Journal of Hospitality Marketing and Management, among others, and serves on the editorial boards of several high-ranking journals and acts as a referee for top-tier journals. He has published two international books in the area of tourism and hospitality. As well as his research and academic experience, he provides training to a wide range of businesses and has management experience of reputable brands. Professor Koc was shown by Stanford University among the most influential scientists in the world both in 2023 and 2024.