Amber Tourism: From Attractions and Motivations to Sustainability and Territorial Branding

This book explores the multi-faceted nature of amber tourism, illustrating how amber, both a natural and cultural resource, has evolved into a tourist attraction. Combining theoretical insights with diverse case studies, the book examines the key factors shaping its significance in the tourism industry.

It provides a deeper understanding of amber-related tourist attractions and motivations, along with a well-defined categorisation of amber tourism. It examines how amber tourism aligns with sustainable tourism principles and contributes to the branding of tourist products and destinations. This analysis is grounded in tourism research theories and enriched with case studies from the Baltic region and beyond.

The book will appeal to students and researchers in sustainable tourism, tourism development, tourism management, heritage management, and place branding.

Waldemar Cudny, PhD, is an Associate Professor specializing in human geography, tourism geography, and event studies. His research focuses on festivals, events, city branding, and sustainable tourism. He is affiliated with the University of Lodz’s Institute of Urban Geography, Tourism Studies, and Geoinformation, Faculty of Geographical Sciences, Poland.

Andrzej Stasiak, PhD, is an Assistant Professor at the Institute of Urban Geography, Tourism Studies, and Geoinformation, Faculty of Geographical Sciences, University of Lódź. Since 2019, he has been the Chief Editor of Tourism. His work focuses on the tourist product, cultural tourism and research on tourism in the experience economy.

Bogdan Wlodarczyk, PhD, is an Associate Professor and Director of the Institute of Urban Geography, Tourism Studies, and Geoinformation at the University of Lódź. A former Dean of the Faculty of Geographical Sciences, he specializes in tourism geography, has authored numerous scientific publications, and enjoys mountain and bicycle tourism.