Beyond the Screen: The Future of Television and Advertising

Written in an accessible style, this book explores the complex future of television, across its different industries, providing professional producers with key insights and pathways to adapt and prepare.

Frank A. Aycock, Ph.D., is in his 38th year as a professor of communication at Appalachian State University. He received his doctorate in broadcasting from the University of Tennessee-Knoxville in 1989. A former local television and radio broadcaster and a futurist, Dr. Aycock is keenly interested in the development of the television industries in light of the massive changes in technology and is a firm believer in the transformative power of the new television technologies. He is the author of three books, and has presented at numerous national and international conferences. Dr. Aycock is a presenter of a TED talk at the 2013 TEDx Conference in Nagoya, Japan, and has been an invited speaker at numerous conferences including NAB and CES conventions, and a keynote speaker at the 2013 Cloud Computing Conference - West as well as the 2014 International Conference on Broadcasting Media & Film Industry, and numerous academic conferences including BEA conventions for the last 35 years.