Entrepreneurship and Competitive Sustainability: Innovative Approaches

Entrepreneurship and Competitive Sustainability: Innovative Approaches is a rigorous, practice-focused edited volume that maps how entrepreneurial action can serve as a powerful catalyst for achieving the United Nations Sustainable Development Goals (SDGs). By weaving together cutting-edge research, real-world case studies, and practical insights, the volume introduces the concept of competitive sustainability, showing how businesses can simultaneously drive profit, innovation, and social good. Covering all 17 SDGs, the chapters provide sector-specific perspectives ranging from agribusiness and health to renewable energy, circular economy (CE), and urban solutions. Each contribution offers theoretical grounding, empirical evidence, and actionable pathways that demonstrate how entrepreneurs and organizations can transform sustainability challenges into opportunities for growth and impact.

This book is an essential resource for academics, researchers, policymakers, development practitioners, and entrepreneurs seeking to align innovation with global priorities. By highlighting both opportunities and potential pitfalls, it equips readers with the tools to design sustainable business models, foster cross-sector partnerships, and create measurable impact. More than a reference, it is a road map for turning global goals into practical strategies, empowering readers to build ventures that not only thrive in competitive markets but also contribute meaningfully to a more sustainable future.

Pawan Kumar is a Professor in Management at Lovely Professional University, India.

Léo Paul Dana is a Professor in Entrepreneurship at Dalhousie University, Canada.

Vinod Kumar is an Assistant Professor of Marketing at Gurugram University, India.

Sumesh Dadwal is a Senior Lecturer at London South Bank University, UK.

Olivier Niyompuhwe is a Researcher and Assistant Lecturer at the Department of Forestry and Landscape Management, University of Rwanda, Rwanda.