All Change! Marketing and Consuming the Menopause Transition

This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions.

Jennifer Takhar is Associate Professor of Marketing at SKEMA Business School. Her research expertise includes biomedicalised consumption, gamete commodification, transhumanism and the marketing and advertising of female technologies (Femtech) in digital space. Her work is attentive to the rhetorical and literary strategies used to persuade consumers.

Anna Schneider-Kamp is Associate Professor of Health and Consumption at the University of Southern Denmark. In her research, she focuses on how health inequalities rooted in an uneven distribution of sociocultural resources and emerging digital technologies shape health-related consumption and marketing practices.

Shona Bettany is Professor of Marketing at the University of Huddersfield. She is a consumer ethnographer, focussing on consumer culture in all its guises but more specifically on material-semiotic approaches to consumption. These approaches have illuminated such topics as gender and sexuality, consumer resilience, contemporary family consumption and animal-human relations.