Social Media and the Reproduction of the Social Capital of the New Middle Class

This book examines how China’s emerging middle class uses social media platforms, especially WeChat, to build and maintain social networks that enhance their status in society.

Guo Jin, Associate Professor at Beijing Institute of Graphic Communication’s School of Journalism and Publication, holds a Ph.D. in advertising (Communication University of China) and a postdoctoral fellowship in sociology (Chinese Academy of Social Sciences), researching media and social stratification, media culture, and advertising creativity.