Behavioural Finance and Ethical Investing

Contextualising the effective and ineffective approaches to Environmental, Social, and Governance (ESG) implementation across the globe from a behavioural finance perspective, this book covers a range of considerations that must be made when firms choose the sustainable path.

Kok Loang Ooi, LLM, CMIIA, CIA is with the Faculty of Business and Economics, Universiti Malaya, specializing in behavioural finance, ESG investing, and AI in financial markets. He has published over 60 articles in Web of Science and Scopus-indexed journals, including works on herding behaviour, investor sentiment, and overreaction in financial markets. He also serves as Chief Economist at Censuria Capital and Chairman of the Strategic Finance Research Centre.

Norazlin Binti Ab Aziz is Senior Lecturer in Finance at Universiti Malaya. Her research spans Islamic finance, sustainable economics, and the Malaysian carbon market. She has published in leading outlets such as the Journal of Islamic Accounting and Business Research, where she is Associate Editor. Her work explores the intersection of financial decision-making, language, and sustainability, reflecting both her academic and professional experience in the unit trust industry.

Wee Yeap Lau is Professor of Economics at Universiti Malaya and Academic Board Member of the Asia-Europe Institute. His research covers insurance economics, financial engineering, and policy design. He has published over 70 articles in Web of Science journals and authored two books with Palgrave Macmillan. A recipient of the MEXT scholarship and AUA Fellowship, he has held visiting positions at Osaka University, the National University of Singapore, and UAE University.