Project Stakeholder Engagement: Analysis, Involvement, and Communication

Project Stakeholder Engagement provides concepts and frameworks that can help the reader gain insights into a project’s stakeholders, and how to engage them. It also gives suggestions for how to identify and understand stakeholders, and how to create an engagement plan with communication and other activities.

Readers will gain essential skills to drive project success by learning to systematically analyse stakeholders and develop targeted engagement strategies. The book delivers these benefits through research-based frameworks illustrated with real-world examples, mini-cases highlighting key concepts, and comprehensive case studies bridging theory and practice. Written primarily for undergraduate and postgraduate students in project management and business administration, this book is equally valuable for practising project managers, consultants, and executives seeking to enhance their stakeholder engagement skills. It’s particularly relevant for courses in project management, project stakeholder engagement, and value creation.

Supporting materials include PowerPoint slides summarizing key frameworks and an instructor’s manual with teaching notes for case studies, facilitating effective classroom discussion and application of the book’s principles.

Pernille Eskerod is professor of management and organizational behaviour at Webster Vienna Private University, Austria. She holds a Ph.D. in business administration and has a long academic career within project management, focusing on project stakeholder engagement. Pernille Eskerod also teaches and supervises at the WU Executive Academy in Vienna. She has an extensive academic publication record, establishing herself as a leading authority in the field.

Anna Lund Jepsen is associate professor of economics and business administration at the University of Southern Denmark, Denmark. She holds a Ph.D. in economics and business administration. Anna Lund Jepsen’s research focuses on project management with particular emphasis on stakeholder engagement and project portfolio management. Her teaching experience includes numerous project management courses, working with both full-time students and professional master’s students.