博客來Ready to stop chasing AI tactics and start building a growth system?
＂AI Marketing Advantage＂ by Sarah T. Rowan is a field guide for leaders who own results, giving you the strategic framework to build a durable, competitive edge; a repeatable system that aligns with your goals, delights your customers, and delivers measurable ROI.
You’ll learn how to:
- Build Your AI Marketing Playbook: Design the system first, then plug in the tools for lasting results.
- Find the Fastest Wins: Identify the high-impact moves that provide immediate value and the foundation for long-term growth.
- Create a Content Engine: Build a workflow for briefs, drafts, and optimization that consistently ranks and converts.
- Personalize with a System: Design automated experiences across email, ads, and your site that can lift conversion and deepen loyalty.
- Install Guardrails for Growth: Implement practical, responsible guidelines for data, privacy, and fairness.
- Turn Market Signals into Strategy: Use AI to translate data from customers and competitors into sharper positioning and better-timed offers.
- Equip Sales to Win: Create a feedback loop between marketing and sales, and deliver clear next steps your team can actually use.
���� BONUS: Powerful chapter companions that act like a launch coach in your hands-checklists, worksheets, and prompts that take you from ＂good idea＂ to live campaign to measured result. Open a chapter, follow the pages, deliver the outcome.
