From Salesperson to Commercial Force: for salespeople ready to go further and leaders who want them to

Ready to enhance your commercial influence and fast-track your career in sales?

From the author of The Sales Reset comes a sharper, more commercially focused guide for ambitious professionals who want to expand their impact and rise through an organisation. The author believes that salespeople, when equipped with the right skills and mindset, can progress all the way to the very top of a business.
This book shows you how to operate with the mindset and skill set of a true commercial force. It gives you practical tools to think beyond today’s deals and build the kind of influence that shapes long-term success.
Inside, you’ll discover how to prospect effectively, tailor messages that land, manage modern buyers, and use AI to work faster and think more clearly. You’ll explore negotiation, instinct, personality dynamics, and the steps required to build genuine authority by understanding how your wider business works, not only how to sell within it.
If you want to sharpen your edge, grow your impact, and build momentum that opens doors, this book will help you progress faster and further, even toward the top of the business.

What you will learn

• How to prospect in ways that consistently create new opportunities
• How to think and communicate with a broader commercial mindset
• How modern buyers are trained and how to work effectively with them
• How to use AI to research, prepare, and refine your sales approach
• How to negotiate with confidence and clarity
• How to read situations with instinct and improve your commercial judgement
• How to build real authority inside your organisation
• How to shape a career designed to rise, not just advance

• Salespeople ready to step up and operate at a higher level
• Professionals who want to grow influence, not just results
• Anyone planning a career path that leads toward senior leadership

Clear, practical, and focused on genuine commercial progress, this is the guide for anyone serious about taking their sales career to new heights. It is written by someone who started out selling typewriter maintenance contracts and went on to become Managing Director of an award-winning multinational manufacturing business.