Introduction to Human Communication: Perception, Meaning, and Identity

Introduction to Human Communication offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show readers how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking readers through the basics of communication theory and research, they provide tools to help them become more competent, confident, employable, and ethical communicators. The Third Edition features a diverse array of real-world examples and practical pedagogical tools to help readers apply what they′ve learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication.

Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 978-1-0719-2452-5, Introduction to Human Communication - Vantage Learning Platform, Third Edition.