Church Communications: Methods and Marketing

Why does a church’s online presence matter? Expert church communication and marketing strategist Katie Allred outlines how churches can continue advancing the gospel and reach more people using new methods of communication. Designed for pastors, church leaders, and volunteers, Church Communications guides the reader through practical steps a church can take to strengthen their digital footprint. Allred gives guidelines for a range of issues from creating marketing strategy, designing branding, how to set up and run social media, and more. All churches are storytellers on a mission, and new digital mediums play a vital role in the life and growth of the church.

Katie Allred (MA, University of Florida) is assistant professor of software development and marketing at the University of Mobile. She co-founded ChurchCommunications.com and manages the Church Communications Facebook Group that serves as a resource on marketing and communication strategies for over 23,000 church leaders. Additionally, Katie has previously consulted with Facebook on their Groups product. She is a speaker and blogs at KatieAllred.com. You can follow her via Twitter @katiejallred.