Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After

＂Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they’re hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers＂--Back cover.

Matt LeMay is cofounder and partner at Sudden Compass, a consultancy that helps organizations take a cross-functional and customer-centric approach to work with data. Matt has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 50 enterprises and has developed and led digital transformation and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, he was a senior product manager at music startup Songza (acquired by Google) and head of consumer product at Bitly. Matt is the author of Product Management in Practice and Agile for Everybody from O’Reilly and was recognized as a top 50 product management influencer by the PM Year in Review in both 2016 and 2015. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith. He lives in Portland, OR, with his wife Joan and their turtle Sheldon.