Web content is a popular form of media, and today it is easier than ever for people to create their own. This title explores the history and future of the World Wide Web, as well as the equipment, skills, challenges, and marketing strategies involved in developing and posting online content. It also looks at how businesses and independent content creators use websites, social media, and blogs. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.