Selling Techniques Made Easy

This book is the culmination of almost a quarter century of experience in sales - and not just mine. It took almost a year to put this together, and over that time I started talking to other salespeople and clients about the project, and heard even more stories, got even more advice and tips - some of which I even agreed with. You’ll find those in here, too; I even give credit where credit is due. Sometimes. I think it’s worthwhile for anyone who is into sales already or even considering it. The idea was to start more conversations, spark some new thoughts, trigger a few experiments, and ultimately make you better at your job. I don’t expect everyone to love sales as much as I do. But I do expect everyone to get something out of what they find here.