The Value of Business Analytics: Identifying the Path to Profitability

A common challenge facing managers tasked with helping their organization make better decisions is not whether their business analytics projects will succeed or fail – it’s whether or not it will get off the ground in the first place. In addition, many teams struggle to communicate the value they’ve delivered once they’ve finished. This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Targeted toward the senior management team, this book explains what business analytics is and the value it brings to an organization.  In addition, it provides a plan for the execution of a successful business analytics program.