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Engagement Marketing: How Small Business Wins in a Socially Connected World

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Engagement Marketing: How Small Business Wins in a Socially Connected World Engagement Marketing: How Small Business Wins in a Socially Connected World

作者:Goodman,Gail F./Campbell,Anita(FRW) 
出版社:John Wiley & Sons Inc
出版日期:2012-05-01
語言:英文   規格:精裝 / 198頁 / 2.5 x 15.9 x 24.1 cm / 普通級
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圖書名稱:Engagement Marketing: How Small Business Wins in a Socially Connected World

內容簡介

A definitive guide to growing your small business through "Engagement Marketing"

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media��nd its nimble partner, mobile technology��t's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.

You'll learn how to attract new prospects��s well as how to increase repeat sales��sing your existing customers and social networks.

  • Learn how to create customer experiences that increase positive customer reviews and endorsements
  • Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility��nd endorsements��or your business
  • Understand why engagement is so important��nd how you can use it to turn passionate fans in your social networks into tomorrow's new business
  • Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses

Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.

 

詳細資料

  • ISBN:9781118101025
  • 規格:精裝 / 198頁 / 2.5 x 15.9 x 24.1 cm / 普通級
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