Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields—behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy—to understand how firms, as they grow, develop rigidities that prevent change. It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time.
- Shows that the successful firm is driven by a passion to make a difference to customers and society
- Firms led by learners with an ambitious and positive vision are organized and build on their members' desire to achieve results, and their eagerness to grow and develop
- The book reflects on how—in building strong firms—leaders can help people discover their true passions, build their self-confidence, develop their capabilities, and achieve their life goals
The average life expectancy at "birth" of a firm is fourteen years, and only one out of twenty-five lives longer than fifty years. This book looks at why this is and how careful planning can beat the odds.