Employer Branding for Dummies

Employer Branding For Dummies is the clear, no-nonsenseguide to recruiting and retaining top talent. Written by the headtalent warrior at Glassdoor, this book gives you the hard facts andexpert insight you need to build your brand as a great place towork. You’ll learn how to research what makes your company standout, the best ways to find the people you need, and how to convincethose people that your company is the ideal place to exercise anddevelop their skills. The discussion includes ways to identify thespecific traits that spell success at your company, and how totranslate those traits into hiring metrics that only let the goodones through. You’ll build and maintain your own distinctive,credible employer brand, and develop a set of relevant, informativeKey Performance Indicators to help you keep the ball rolling.

For most people, work is more than what they do — it’s apart of who they are. This guide shows you how to discover anddevelop your employer brand to draw the quality talent youneed.

• Create a distinctive employer identity
• Perfect your talent sourcing techniques
• Track the right Key Performance Indicators
• Recruit and retain the very best talent

Face it: the very best employees are the ones with the mostoptions. Why should they choose your company? A strong employerbrand makes the decision a no-brainer. It’s good for engagement,good for retention, and good for the bottom line.EmployerBranding For Dummies helps you hone in on your unique,compelling brand, and get the people you need today.