Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers

＂In Scaling Innovation, the expert team behind the widely read Monetizing Innovation delivers yet another groundbreaking book that demonstrateshow to get customers, earn a profit from them, and keep them coming back to your company for more. You’ll find specific tactics from a playbook that has helped real organizations meet and exceed their revenue targets＂-- Provided by publisher.

MADHAVAN RAMANUJAM is Co-founder and General Partner at 49 Palms Ventures, an early-stage venture firm investing and helping tech companies monetize and scale. Previously a Managing Partner at Simon-Kucher, he has advised 250+ companies, 30+ unicorns, and is also the author of Monetizing Innovation.

EDDIE HARTMAN is a Partner and Board Member at Simon-Kucher, advising companies on monetization, pricing, and growth. Previously, he was the Co-founder of LegalZoom. His deep expertise and practical insights have made him a sought-after advisor for businesses navigating complex growth challenges.