博客來＂In this book Chen offers guidance to ’knowledge professionals’ on how to sell their ideas and expertise. Knowledge professionals include investment bankers, consultants, lawyers, accountants, scientists, and anyone else who needs to develop business by selling a service. The content will be supported by his experience and supplemented by scientific research. The book will be divided into 3 main sections: Mindset, Strategy & Tactics, and Measuring Success.＂--
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：Selling What You Know
內容簡介
作者簡介
ROBERT CHEN, MBA, is a Partner at Exec]Comm. He leverages his training in business and science and his management experience in the U.S. and China to help Fortune 500 business leaders and their teams communicate, sell, and lead more effectively. He teaches at The Wharton School and his ideas have been published in Fast Company and Training Magazine.
Visit www.exec-comm.com to learn more.
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