Business Plans for Dummies

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley, where he teaches courses on public policy and management. He is an expert in business strategy and management. Prior to beginning his career in academia, Tiffany worked as a business consultant and continues to lead his own consulting agency.

Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company Strategic Play Technologies.