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e-Business Fundamentals

的圖書
e-Business Fundamentals e-Business Fundamentals

作者:Peter Eckersley,Lisa Harris,Paul Jackson 
出版社:Taylor & Francis
出版日期:2003-05-29
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 811
樂天KOBO 樂天KOBO
經濟學
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:e-Business Fundamentals

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.

After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.

This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.

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