International Business Case Studies for the Multicultural Marketplace

Uses real-life examples from successful international businesses such as AT&T, American Motors, and IBM, demonstrating how to apply strategies to excel in the global marketplace. Each case study focuses on a particular company, region, or management style. Covers negotiation, marketing, product/service quality, joint ventures and strategic alliances, and culturally diverse workforces, and includes discussion on the maquiladora industries and their negotiations with Mexican labor unions. Annotation copyright Book News, Inc. Portland, Or.