購物比價 | 找書網 | 找車網 |
FindBook |
有 1 項符合
Cybermarketing的圖書 |
Cybermarketing 作者:Pauline Bickerton,Matthew Bickerton,Upkar Pardesi 出版社:Taylor & Francis 出版日期:2007-06-01 語言:英文 |
圖書館借閱 |
國家圖書館 | 全國圖書書目資訊網 | 國立公共資訊圖書館 | 電子書服務平台 | MetaCat 跨館整合查詢 |
臺北市立圖書館 | 新北市立圖書館 | 基隆市公共圖書館 | 桃園市立圖書館 | 新竹縣公共圖書館 |
苗栗縣立圖書館 | 臺中市立圖書館 | 彰化縣公共圖書館 | 南投縣文化局 | 雲林縣公共圖書館 |
嘉義縣圖書館 | 臺南市立圖書館 | 高雄市立圖書館 | 屏東縣公共圖書館 | 宜蘭縣公共圖書館 |
花蓮縣文化局 | 臺東縣文化處 |
|
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.
This new edition both follows on the success of and adds significantly to the first edition by:
* Increasing the up to date case material
* Having a live Internet site to support the book
* Adding a collection of key URLs for market research purposes
* Adding a new section on marketing information systems
* More coverage on electronic direct and 1 to 1 marketing
* Covering intranets for Marcomms in more depth
* Building on 'Justifying the Business Case'
* Updated and expanded information on pricing and branding.
This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
|