博客來In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.
Features include:
- a glossary of key terms
- key terms defined in margins
- suggestions for further reading
- activities/assignments for use in class
New and updated case studies feature:
- ‘Every Home Needs a Harvey’ ad
- approaches to news reporting
- television scheduling
- CSI Crime Scene Investigation
- animated cartoon series
Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can’t see, television audiences, beyond television.
