購物比價找書網找車網
FindBook  
 有 1 項符合

Deception In The Marketplace

的圖書
Deception In The Marketplace Deception In The Marketplace

作者:David M. Boush,Marian Friestad,Peter Wright 
出版社:Taylor & Francis
出版日期:2015-12-22
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 2164
樂天KOBO 樂天KOBO
經濟學
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Deception In The Marketplace

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research.

The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults?

Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices.

This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.

贊助商廣告
 
金石堂 - 今日66折
量子觸療能量療法系列套書(三冊):《量子觸療好簡單(全新修訂版)》、《量子觸療2.0》、《彩光量子觸療(二版)》
作者:理查.葛登
出版社:橡實
出版日期:2024-09-11
66折: $ 845 
金石堂 - 今日66折
周姚萍的小作家書房1:是誰惡作劇
作者:周姚萍
出版社:五南圖書出版股份有限公司
出版日期:2020-10-28
66折: $ 165 
金石堂 - 今日66折
影響力領導:5大原則培養乘數思維,讓部屬甘心跟隨,締造乘數績效
作者:莉茲.懷斯曼
出版社:時報文化出版企業股份有限公司
出版日期:2024-05-14
66折: $ 330 
金石堂 - 今日66折
我的第一本職場&出國萬用E-mail攻略
作者:許豪
出版社:捷徑文化
出版日期:2020-09-02
66折: $ 211 
 
金石堂 - 暢銷排行榜
光逝去的夏天(5)
作者:モクモク れん
出版社:台灣角川股份有限公司
出版日期:2025-02-13
$ 111 
Taaze 讀冊生活 - 暢銷排行榜
原子習慣:細微改變帶來巨大成就的實證法則
作者:詹姆斯.克利爾
出版社:方智出版
出版日期:2019-06-01
$ 290 
金石堂 - 暢銷排行榜
哈利路亞寶貝 (2)
作者:仔縞樂々
出版社:台灣角川股份有限公司
出版日期:2025-02-20
$ 126 
博客來 - 暢銷排行榜
別對每件事都有反應2:不執著的練習
作者:枡野俊明
出版社:悅知文化
出版日期:2025-01-20
$ 260 
 
金石堂 - 新書排行榜
蕾卡乃華麗且我專屬的女僕【黑條修正】
$ 277 
Taaze 讀冊生活 - 新書排行榜
0-6歲兒童成長手冊:掌握學習關鍵,培養五大基礎能力
作者:職茁
出版社:時報文化出版企業股份有限公司
出版日期:2025-01-14
$ 266 
Taaze 讀冊生活 - 新書排行榜
練習一個人
作者:陶立夏
出版社:時報文化出版企業股份有限公司
出版日期:2025-01-14
$ 294 
金石堂 - 新書排行榜
碰杯造型防水貼紙包《格雷森家,禁止異能魔法!》安東尼&菲爾
作者:香草
出版社:原動力文化事業有限公司
出版日期:2025-02-12
$ 54 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策