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Merchants of Virtue: Herman Miller and the Making of a Sustainable Company

的圖書
Merchants of Virtue: Herman Miller and the Making of a Sustainable Company Merchants of Virtue: Herman Miller and the Making of a Sustainable Company

作者:Birchard 
出版社:Palgrave MacMillan
出版日期:2011-01-01
語言:英文   規格:平裝 / 222頁 / 22.9 x 15.2 x 1.5 cm / 普通級
圖書選購
型式價格供應商所屬目錄
 
$ 1140
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經濟政策與實務
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圖書名稱:Merchants of Virtue: Herman Miller and the Making of a Sustainable Company

內容簡介

Merchants of Virtue is about a band of people who determined to make their company a good global citizen. Herman Miller has been looking at some of the critical questions of our time - for the past 35 years. Is sustainable business sustainable? In an age where sustainability is key to future success, businesses must incorporate new strategies towards sustainability in order to give them the competitive edge. But, can employees in global companies make great products, take care of the environment, benefit society, and make good money - all at the same time? The answer, as in so many stories of people working together, comes down to a principle of management. At Herman Miller, sustainability triumphs because people commit and recommit themselves to the guiding light of company values and in turn changed the world of business. Here author Bill Birchard goes deep inside the organization to find out how Herman Miller has been accomplishing this goal - from the individuals who have become passionate about this topic - to the designers who incorporate ideas of sustainability into every product they create. Birchard shares not only the stories - but the details of how every this remarkable effort has been accomplished.

 

作者簡介

BILL BIRCHARD is a writer, author, and journalist. He has been writing books and articles for over 25 years. Since the mid-1980s, he has written about management, the environment, and self help. He was formerly editor of Enterprise, a magazine for executives. Since the 1990s, he has written for Fast Company, CFO, Chief Executive, Strategy + Business, and other magazines.

 

詳細資料

  • ISBN:9781137571144
  • 規格:平裝 / 222頁 / 22.9 x 15.2 x 1.5 cm / 普通級
  • 出版地:美國
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