This is a classic edition of Sandra Jovchelovitch’s influential book which aimed to demonstrate that knowledge is linked to representations and therefore cannot escape from the societal and cultural processes that shape the development of representational processes in humans. Recent developments in both psychology and related behavioural disciplines have confirmed the necessity and vitality of Jovchelovitch’s approach and the new introduction sees the author reflect on the influence of her original research and the subsequent developments in the field 10 years since the book was first published. This is a valuable book for anyone interested in the psychology of social representation.